Marketing

That’ll Teach Them Pirates

In Marketing, Registration on 29 April 2008 with no comments

Ken Humbard’s Yummy Soup app has a particularly entertaining shut down message when it detects that it has been cracked (via the MacSB list).

1000 True Fans

In Around The Web, Marketing on 23 March 2008 with no comments

Kevin Kelly writes about an idea that would well-serve many MicroISVs, that of trying to get 1000 True Fans:
“The point of this strategy is to say that you don’t need a hit to survive.  You don’t need to aim for the short head of best-sellerdom to escape the long tail. There is a place in [...]

China Takes The Lead

In Around The Web, Marketing on 3 February 2008 with no comments

Economist: “Within a few months, according to Morgan Stanley, an investment bank, China will have more internet users than America, the current leader.”

Best Skittles Commercial Ever

In Around The Web, Marketing on 26 January 2008 with no comments

I love Skittles…..

Mad Bundle and MacHeist

In Around The Web, Mac Apps, Mac ISV, Marketing on 24 January 2008 with no comments

A little drama in the world of Mac bundles.
Mike Lee:
“First, Phill’s a real person, with real feelings. He doesn’t like being vilified or having sinister motives ascribed to him any more than you or I do. When people suggest that MacHeist is somehow evil, that hurts his feelings. He doesn’t wake up in the morning [...]

Does A Free NetNewsWire Cheapen Other Software?

In Around The Web, Mac Apps, Mac ISV, Marketing, macsb on 9 January 2008 with no comments

Paul Kafasis asks if making NetNewsWire free lowers the value of other commercial Mac software:
“This strikes me as an overly aggressive move by NewsGator that has (presumably unintentional) negative side effects. If developers are upset when Apple kills a market (iTunes and the MP3 market, Watson v. Sherlock, and many more), can we hold major [...]

NetNewsWire Is Now Free

In Mac ISV, Marketing on 9 January 2008 with no comments

Everyone’s favorite RSS reader is now free.

Bill Gates Retires The Bullet Point

In Around The Web, Marketing on 8 January 2008 with no comments

Presentation Zen notes that Bill Gates keynote at CES 2008 was pretty good and there were no bullet point slides.
Has Bill taken a page from the Steve Jobs style of keynote?

Panic and XBox

In Marketing on 7 January 2008 with no comments

Panic advertises it’s to-die-for tee shirts on the back of the XBox game, Beautiful Katamari. Cool marketing!

Cabel:
“Anyway, we found out we could make this happen exactly one and a half days before the press deadline. That was some very high speed, but extremely enjoyable, Illustrator work! (I even got to employ the [...]

How Can You Tell If It’s A Good Idea?

In Mac Apps, Marketing on 30 December 2007 with no comments

Evhead on the keys to evaluating a startup idea (Tractability, Obviousness, Deepness, Wideness, Monetizability, and Compellingness). Great stuff…
“The key question for evaluating an idea is number one: Is it obvious why people should use it? In most cases, obviousness in this regard is inversely proportional to tractability. The cost of Blogger and Twitter’s [...]